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NOTE: The CSU strongly recommends that all individuals who access any in-person program or activity (on- or off-campus) operated or controlled by the University follow COVID-19 vaccine recommendations adopted by the U.S. Centers for Disease Control and Prevention (CDC) and the California Department of Public Health (CDPH) applicable to their age, medical condition, and other relevant indications and comply with other safety measures established by each campus. The systemwide policy can be found at and questions may be sent to

Publications and Communications Coordinator

Apply now Job no: 527503
Work type: Staff
Location: San José
Categories: Unit 9 - CSUEU - Technical Support Services, Probationary, Full Time, Marketing/Communications


Job Summary

Reporting to the Director of Enrollment Management Technical Implementation and Communication (EMTIC), with a dotted line to the Associate Director of Communications in EMTIC, the Publications and Communications Coordinator is responsible for coordinating the development and production of communications through various media in support of enrollment management goals and student success initiatives. The incumbent works collaboratively with departments within Enrollment Management to identify needs and create corresponding integrated communication campaigns including publications, web resources, MySJSU messages, emails and other communications. This person will act as liaison with departments and units outside of enrollment management to create, collect, and edit information for Enrollment Management publications, websites, and communications. As a member of the team, this incumbent will be responsible for the development and execution of both internal and external communication plans for Enrollment Management. This position performs tasks related to the functional and technical aspects of the communication plan related to Enrollment Management departments and strategic partners in Student Affairs including the development and implementation of web, print, electronic, social media and CRM content. Working independently and under minimal supervision, the position is responsible for maintaining a high level of knowledge regarding a communication system that attracts, recruits, enrolls, and graduates academically qualified, culturally diverse, and socially conscious populations of undergraduate and graduate students. As a representative of San Jose State University, this person maintains a high level of expertise in requirements, processes, and regulations to facilitate quality customer service and advising in supporting students’ decision to apply and attend SJSU. The Enrollment Management Communications Coordinator will develop and maintain accurate and transparent documentation of the communication process and workflow in order to maintain levels


Key Responsibilities

  • Works with EMTIC management to create, implement and measure the success of a comprehensive marketing and communications strategy that will support SJSU’s Strategic Enrollment Management plan/goals
  • Develops content on behalf of Enrollment Management units in print, social media, electronic and web formats
  • Writes and edits print, web, social media and direct communication content for both internal and external audiences
  • Writes, edits, and manages content on web sites maintained by Enrollment Management
  • Maintains expert knowledge of recruitment and admission programs and services. Keeps current and interprets California State University (CSU) and SJSU policies, procedures and office practices, by participating in training and working meetings on a regular basis
  • Managing the life cycle of integrated communication plans and web projects from inception to implementation
  • Collaborate closely with graphic design team to translate content needs into final communication piece of print, electronic and web
  • Manage phases of review process for integrated communication plans/campaigns including electronic, social media, print and web components
  • Manage development of print and online content pieces to create timely, accurate and complete publications and communications across media platforms
  • Develop and manage an enrollment management communications assessment plan including survey instrument development and administration and focus group coordination and administration
  • Works with EMTIC management team to identify patterns of questions from constituents to suggest improvements or changes to integrated communication plans/campaigns


Knowledge, Skills & Abilities

  • Ability to communicate with constituents in a professional and respectful manner
  • Maintains knowledge of current enrollment planning initiatives (including, but not limited to Strategic Enrollment Management, Admission Registration, Financial Aid, Student Success and Impaction plans) to act as resource for staff and students
  • Superior oral and written communication skills
  • Must possess excellent customer service and public relations skills
  • Working knowledge of methods, procedures, practices and activities of the program area
  • Ability to interpret and apply program rules and regulations
  • Ability to rapidly acquire a general knowledge of the overall operation, functions and programs of the campus
  • Ability to maintain confidentiality and appropriately handle sensitive communications with students, parents, employees and external agencies
  • Expert level knowledge of English grammar, business writing, punctuation and spelling
  • Ability to use initiative and resourcefulness in planning work assignments and in implementing long-range program improvements
  • Ability to reason logically and carry out very complex assignments without detailed instructions
  • Ability to analyze and define complex organizational, policy or procedural problems, collect and evaluate data, draw valid conclusions and project consequences of various alternative courses of action
  • Ability to compose and appropriately format correspondence and statistical data reports
  • Ability to recognize multicultural, multi-gendered, and multi-aged value systems and work accordingly
  • Working knowledge of technology and software applications such as Adobe Creative Suite, word processing, spreadsheet, database management, customer relationship management (CRM) and communication tools.
  • Ability to perform accurately in a detail-oriented environment. Must plan and execute multiple work priorities, organize and plan work and projects
  • Ability to quickly and accurately modify communication plan in response to changing directives and enrollment environment


Required Qualifications

  • A bachelor's degree and/or equivalent training
  • Four (4) years of administrative work experience involving study, analysis, and/or evaluation leading to the development or improvement of administrative policies, procedures, practices, or programs


Preferred Qualifications

  • Bachelor’s degree in mass communications, graphic design, educational technology, communications, or related fields, or similar certified coursework in applicable fields of study
  • Excellent written communication skills
  • Experience in web and print content development, including project planning, vendor management, and editorial oversight
  • Experience handling multiple work priorities, organizing and planning work and projects
  • Experience indicating strong consultative and persuasive skills in presenting communication plan elements to clients and partners
  • Three (3) years of experience working in marketing/communications



Classification: Administrative Analyst/Specialist – Exempt II
Anticipated Hiring Range: $6,125/month - $6,420/month
CSU Salary Range: $5,022/month - $9,083/month

San José State University offers employees a comprehensive benefits package typically worth 30-35% of your base salary. For more information on programs available, please see the Employee Benefits Summary.


Application Procedure

Click Apply Now to complete the SJSU Online Employment Application and attach the following documents:

  • Resume
  • Letter of Interest

All applicants must apply within the specified application period: May 12, 2023 through May 28, 2023. This position is open until filled; however, applications received after screening has begun will be considered at the discretion of the university.


Contact Information

University Personnel


CSU Vaccination Policy

The CSU strongly recommends that all individuals who access any in-person program or activity (on- or off-campus) operated or controlled by the University follow COVID-19 vaccine recommendations adopted by the U.S. Centers for Disease Control and Prevention (CDC) and the California Department of Public Health (CDPH) applicable to their age, medical condition, and other relevant indications and comply with other safety measures established by each campus. The system wide policy can be found at and questions may be sent to


Additional Information

Satisfactory completion of a background check (including a criminal records check) is required for employment. SJSU will issue a contingent offer of employment to the selected candidate, which may be rescinded if the background check reveals disqualifying information, and/or it is discovered that the candidate knowingly withheld or falsified information. Failure to satisfactorily complete the background check may affect the continued employment of a current CSU employee who was offered the position on a contingent basis.

The standard background check includes: criminal check, employment and education verification. Depending on the position, a motor vehicle and/or credit check may be required. All background checks are conducted through the university's third party vendor, Accurate Background. Some positions may also require fingerprinting. SJSU will pay all costs associated with this procedure. Evidence of required degree(s) or certification(s) will be required at time of hire.


All San José State University employees are considered mandated reporters under the California Child Abuse and Neglect Reporting Act and are required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment. Incumbent is also required to promptly report any knowledge of a possible Title IX related incident to the Title IX Office or report any discrimination, harassment, and/or retaliation to the Office of Equal Opportunity.


Jeanne Clery Disclosure of Campus Security Policy and Crime Statistics Act and Campus Housing Fire Safety Notification: 

Pursuant to the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act, the Annual Security Report (ASR) is also now available for viewing at The ASR contains the current security and safety-related policy statements, emergency preparedness and evacuation information, crime prevention and Sexual Assault prevention information, and information about drug and alcohol prevention programming. The ASR also contains statistics of Clery crimes for San José State University locations for the three most recent calendar years. A paper copy of the ASR is available upon request by contacting the Office of the Clery Director by phone at 408-924-1501 or by email at

Pursuant to the Higher Education Opportunity Act, the Annual Fire Safety Report (AFSR) is also available for viewing at The purpose of this report is to disclose statistics for fires that occurred within SJSU on-campus housing facilities for the three most recent calendar years, and to distribute fire safety policies and procedures intended to promote safety on Campus. A paper copy of the AFSR is available upon request by contacting the Housing Office by phone at 408-795-5600 or by email at


Equal Employment Statement

San José State University (SJSU) is an Equal Opportunity/Affirmative Action employer committed to nondiscrimination on the basis of age, ancestry, citizenship status, color, creed, disability, ethnicity, gender, genetic information, marital status, medical condition, national origin, race, religion or lack thereof, sex, sexual orientation, transgender, or protected veteran status consistent with applicable federal and state laws. This policy applies to all SJSU students, faculty and staff programs and activities. Title IX of the Education Amendments of 1972, and certain other federal and state laws, prohibit discrimination on the basis of sex in all education programs and activities operated by the university (both on and off campus).


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Last Updated Apr 11, 2023