Reporting to the Associate Dean of LGSB, the Assistant Director of Graduate Business Programs is responsible for the development and implementation of student outreach and recruitment, and oversees the admissions for all LGSB programs. Completes all administrative tasks related to the enrollment and graduation of the MS Transportation Management (MSTM) program, including admission, enrollment and graduation for the advanced certificates in Transportation Management. Other tasks include the scheduling process for all MTM courses, hiring and appointing of faculty. The Assistant Director is responsible for student outreach and marketing initiatives through the website, social media, at the University, and throughout the community for all LGSB graduate programs. Ensures high customer service standards, employing appropriate technologies as provided, including a Customer Relation Management (CRM) system, for managing communications throughout the application and admissions process. Analyzes available data and reports for continuous improvement of marketing and outreach efforts to maximize effectiveness. Represents the LGSB at graduate/professional fairs throughout the Bay Area, and coordinates with partner programs. Collaborates with the Director of Executive and Professional Education to plan and deliver programs for international and executive partners. Additionally, the Asst. Director manages the office workflow involving four full-time employees and several student assistants.
- Oversee the application and admission process for all Lucas graduate programs.
- Leverage appropriate tools including CRM systems to ensure responsive and effective communications to applicants and prospective students.
- Coordinate and participate in the development and distribution of informational and promotional programs and the ancillary materials to support and meet enrollment goals.
- Coordinate marketing and social media campaigns with the Strategic Communication liaison to the Lucas College and Graduate School of Business.
- Maintain the LGSB website and works with program coordinators to update the program-specific Canvas shells.
- Represent the Lucas School at graduate fairs, information sessions, corporate events, conferences, etc. promoting the Lucas programs and delivering information on program and admission requirements.
- Analyze enrollment rates across the Lucas programs to identify trends and inform, participate in and manage the establishment, interpretation, and application of admission, prerequisite and program requirements.
- Manage operations and supervise staff related to the recruitment, admission, and yield initiatives directed toward the growth of the LGSB programs.
- Monitor MSTM student enrollment from admitted status through graduation, including corresponding with students who are active and inactive.
- Coordinate the development of the MSTM annual course schedule and hiring/appointment of faculty with the program director.
- Develops, facilitates, and manages procedures for operation of MBA and MS programs, adhering to COB, SJSU, and CSU policies.
- Assist the director for Executive and Professional Education with the planning, scheduling, and delivery of the executive education programs.
- Manage the LGSB office and supervise four full-time employees and several student assistants.
Knowledge, Skills & Abilities
- Thorough knowledge of and ability to apply extensive expertise to complex programs and/or administrative specialties, including pertinent laws and regulations
- Ability to compose and appropriately format correspondence and reports
- Demonstrated expertise in and advanced knowledge of the principles, problems, and methods of public and business administration and operational and fiscal management
- Expertise in administrative survey techniques, operations and systems analysis, statistical and research methods, and the ability to interpret and evaluate results to develop sound conclusions and recommend new or revised policies
- Ability to understand problems from a broad, interactive perspective and discern applicable underlying principles to conceive of and develop strategic solutions
- Ability to work with representatives from public and private entities and handle potentially sensitive situations
- Demonstrated consultative skills in working with internal and external constituent groups
- Ability to effectively present ideas and concepts in written or presentation format and use consultative and facilitation skills to gain consensus
- Ability to evaluate outreach and marketing strategies through various channels
- Ability to handle multiple work priorities, organize and plan work and projects.
- Ability to train others on new skills and procedures and provide lead work direction
- A bachelor's degree and/or equivalent training
- Four years of administrative work experience involving study, analysis, and/or evaluation leading to the development or improvement of administrative policies, procedures, practices, or programs
- Bachelor’s degree from an accredited university
- Minimum’ 2 years of Enrollment experience within Higher Education, preferably within a College of Business
- Minimum’ 2 years of experience in marketing & social media campaigns
- Demonstrated knowledge and experience with Customer Relation Management systems
- Demonstrated knowledge of CSU rules & regulations regarding recruitment & admissions
- Demonstrated knowledge of PeopleSoft and Data Warehouse
- Demonstrated knowledge of international rules and regulations regarding admissions
- Demonstrated knowledge of advising and recruiting techniques
- Skills in project management & Leadership
Classification: Administrative Analyst/Specialist – Exempt II
Anticipated Hiring Range: $5,500/month - $7,000/month
CSU Hiring Range: $4,693/month - $8,489/month
San José State University offers employees a comprehensive benefits package typically worth 30-35% of your base salary. For more information on programs available, please see the Employee Benefits Summary.
Click Apply Now to complete the SJSU Online Employment Application and attach the following documents:
- Letter of Interest
All applicants must apply within the specified application period: June 7, 2022 through June 22, 2022. This position is open until filled; however, applications received after screening has begun will be considered at the discretion of the university.
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