Under the general supervision of the Dean of the College of Professional and Global Education, and receiving work lead direction from the Associate Director of Marketing and Communications, the focus of this position is on marketing and positioning CPGE’s professional education programs to meet strategic and long-term objectives. The incumbent is led by the Associate Director of Marketing and Communications and is responsible for the assigned programs, meaning they drive the marketing strategy, implementing and executing that strategy, and reporting out on the outcomes of that strategy as it relates to the College and program goals. The position works closely with CPGE program managers, data analysts, and marketing colleagues to serve the College’s mission of aligning academic opportunities to industry and workforce needs as well as providing financial security to CPGE and SJSU.
The College of Professional and Global Education (CPGE) Marketing and Communications unit is responsible for working with CPGE Administration, program administrators, and other clients to develop and execute strategic marketing plans to reach the College’s enrollment and program goals.
- Partner with key stakeholders to develop integrated digital marketing plans focused on generating and nurturing leads for assigned programs
- Identify and monitor competitors and create analyses for assigned programs
- Present financial recommendations for marketing spend for assigned programs
- Make recommendations on digital and traditional marketing channels to generate leads for assigned programs
- Ensure key marketing assets are aligned to marketing strategy. These include the website, video, brochures, email campaigns, and more
- Execute advertising buys to generate leads for CPGE programs. This could include Google, Facebook, affiliate marketers, and others
- Coordinate with vendors as necessary to achieve marketing KPIs
- Track financial spending of approved budgets. Provide updates on financial performance at least quarterly
- Execute special campaigns as assigned
Knowledge, Skills & Abilities
- Excellent written and oral communication skills, ensuring clarity and accuracy of message or information
- Working knowledge of Customer Relationship Management or database management systems, and Microsoft Office Suite especially Word, Excel, and PowerPoint
- Strong presentation skills
- Ability to conduct and use market research to drive the creation of marketing strategy
- Must have the ability to work some evenings and weekends, and a fluctuating schedule as needed
- May required to attend conferences, and training sessions within the Bay Area or in- or out-of-state
- A bachelor's degree and/or equivalent training
- Four years of administrative work experience involving study, analysis, and/or evaluation leading to the development or improvement of administrative policies, procedures, practices, or programs
- Master’s degree in Marketing, Business or related field
- Five years or more of multi-channel marketing experience, preferably in higher education
- Excellent communications skills (written and verbal)
- Working experience leading digital marketing strategies, tactics, and best practices
- Working experience with Customer Relationship Management (CRM), database management systems, and Microsoft Office Suite (Excel, PowerPoint, and Word)
- Experience with marketing research and implementation of marketing strategies
- Excellent presentation skills
- Experience working with diverse stakeholders
Classification: Administrative Analyst Specialist; Exempt II
Anticipated Hiring Range: $6,180/month - $6,592/month
CSU Hiring Range: $4,693/month - $8,489/month
San José State University offers employees a comprehensive benefits package typically worth 30-35% of your base salary. For more information on programs available, please see the Employee Benefits Summary.
Click Apply Now to complete the SJSU Online Employment Application and attach the following documents:
- Letter of Interest
- Sample Marketing Plan – In five to seven pages include summary of plan, audiences, value proposition, campaigns and channels, metrics and outcomes, presentation
- Sample Portfolio of recent work
All applicants must apply within the specified application period: April 1, 2022 through April 20, 2022. This position is open until filled; however, applications received after screening has begun will be considered at the discretion of the university.
CSU Vaccination Policy
The CSU requires faculty, staff, and students who are accessing campus facilities to be immunized against COVID-19 or declare a medical or religious exemption from doing so. Any candidates advanced in a currently open search process should be prepared to comply with this requirement as a condition of employment. The system wide policy can be found at https://calstate.policystat.com/policy/9779821/latest/ and questions may be sent to firstname.lastname@example.org.
Satisfactory completion of a background check (including a criminal records check) is required for employment. SJSU will issue a contingent offer of employment to the selected candidate, which may be rescinded if the background check reveals disqualifying information, and/or it is discovered that the candidate knowingly withheld or falsified information. Failure to satisfactorily complete the background check may affect the continued employment of a current CSU employee who was offered the position on a contingent basis.
The standard background check includes: criminal check, employment and education verification. Depending on the position, a motor vehicle and/or credit check may be required. All background checks are conducted through the university's third party vendor, Accurate Background. Some positions may also require fingerprinting. SJSU will pay all costs associated with this procedure. Evidence of required degree(s) or certification(s) will be required at time of hire.
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